Price Discrimination as a Marketing Strategy
نویسندگان
چکیده
منابع مشابه
Stealth marketing as a strategy
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متن کاملPrice Discrimination ∗
In broad terms, one can say that price discrimination exists when two “similar” products which have the same marginal cost to produce are sold by a firm at different prices.1 This practice is often highly controversial in terms of its impact on both consumers and rivals. This chapter aims to explain some of the main economic motives for price discrimination, and to outline when this practice wi...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2019
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v11n4p1